Turn your FAQs into structured data
Add the real questions shoppers ask and get valid FAQPage JSON-LD. It is the cleanest way to feed AI the answers it needs about sizing, shipping, materials, and returns.
<!-- Generated free with UnderstoodBy.ai (https://www.understoodby.ai/tools) -->
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": []
}
</script>
Why FAQ schema matters
When a shopper asks an assistant whether you ship to their country or how your sizing runs, the assistant needs a clear answer to repeat. FAQPage schema hands it that answer in a structured form, so it is lifted accurately rather than paraphrased from scattered page text.
The same markup helps validators and AI tools confirm your content structure. The questions and answers must be genuinely present on the page, so write them for real shoppers first, then mark them up.
How to install it
Shopify
- Make sure the questions and answers also appear visibly on the page (a FAQ section or product tab).
- Paste the generated script into that page or section template.
- Validate at validator.schema.org.
WordPress / WooCommerce
- Publish the FAQ content on the page, then add the script via your SEO plugin or a custom HTML block.
- Keep the markup and the visible text in sync.
- Validate at validator.schema.org.
Next.js / custom
- Render the FAQ visibly, then include the matching JSON-LD script on the same page.
- Generate both from the same source data so they never drift apart.
- Validate at validator.schema.org.
Questions
Do the questions need to be visible on the page?
Yes. The answers in your schema should match content shoppers can actually see. Marking up FAQs that are not on the page can get the rich result suppressed.
How many questions should I add?
Quality over quantity. A handful of the questions shoppers really ask beats a long list of filler. Cover sizing, shipping, materials, and returns first.
Will this help with Google FAQ rich results?
Google deprecated FAQ rich results for most sites in June 2026, so the main benefit today is for AI assistants and structured validators, not Google search snippets. The markup is still worth adding for that reason.
Can I use this on product pages?
Yes. Product-level FAQs are some of the most useful, because they answer the exact objections that stop a sale.
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